One of my favourite things in the whole time I've been running Ironhorse are the Free Shxt Thursdays!
Every week for just over 1 year, we got together every Thursday and I gave away awesome prizes to our fans and followers - all for free!!
My theory behind this - instead of spending money on traditional adverts, through Facebook/Insta or Google/YouTube, I decided to put that budget aside and buy prizes for you legends instead! This means that you lot, the very riders who support this brand are the people who benefit, instead of the big corporations.
The draws were a huge success and I absolutely loved getting messages from people who had won prizes! It was completely free to join at this time, however the prizes were purchased with the proceeds from the sales of merch - meaning the riders buying the merch were supporting the competitions but the entrant pool was diluted with people who hadn't made a purchase...
Moving forward, for each $50 spent in store, you will receive 1 entry to Free Shxt Thursday. Making a move to this model ensures that the riders supporting Ironhorse are the ones winning the prizes. It also means that I can plan ahead a bit and lock some prizes in for each stage we're at (0-100 Riders, 101-250, 251-500 etc)!
The online store opens this Sunday but we already have a bunch of entrants from previous purchases made! First draw is Thursday 3rd of October so make sure you make your purchases before then to get your name in the draw!
Once your name is in, you're in for life... so one $50 could win you some crazy prizes down the track as we start to scale the online store and our prizes!!
Free Shxt Thursday
One of my favourite things in the whole time I've been running Ironhorse are the Free Shxt Thursdays!
Every week for just over 1 year, we got together every Thursday and I gave away awesome prizes to our fans and followers - all for free!!
My theory behind this - instead of spending money on traditional adverts, through Facebook/Insta or Google/YouTube, I decided to put that budget aside and buy prizes for you legends instead! This means that you lot, the very riders who support this brand are the people who benefit, instead of the big corporations.
The draws were a huge success and I absolutely loved getting messages from people who had won prizes! It was completely free to join at this time, however the prizes were purchased with the proceeds from the sales of merch - meaning the riders buying the merch were supporting the competitions but the entrant pool was diluted with people who hadn't made a purchase...
Moving forward, for each $50 spent in store, you will receive 1 entry to Free Shxt Thursday. Making a move to this model ensures that the riders supporting Ironhorse are the ones winning the prizes. It also means that I can plan ahead a bit and lock some prizes in for each stage we're at (0-100 Riders, 101-250, 251-500 etc)!
The online store opens this Sunday but we already have a bunch of entrants from previous purchases made! First draw is Thursday 3rd of October so make sure you make your purchases before then to get your name in the draw!
Once your name is in, you're in for life... so one $50 could win you some crazy prizes down the track as we start to scale the online store and our prizes!!